• Exclusive Training Provider of The Knowledge Academy in India

Google Analytics Masterclass training

ABOUT THE PROGRAM

Google Analytics Masterclass training provides a complete understanding of the basics, and the most advanced reports and features of Google Analytics. With the help of the training, the delegates will be able to understand the users’ behaviour, measure marketing campaigns efforts, and customise Google Analytics properly. Throughout the training, the delegates will be able to understand how to collect, stored, and present data. At the end of the training, the delegates will be confident with the data sent and presented in their reports.

  • Get the facts on several report types, from traffic acquisitions to site search reports

  • Use Google Analytics reports more effectively

  • Gain Knowledge from Certified and well-experienced Instructors

  • We provide 24*7 help and support to our delegates in case of any query

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

There are no prerequisites for attending the Google Analytics Masterclass training.

TARGET AUDIENCE

This course is designed for those who are placed in website marketing roles, such as Web Analysts and Digital Marketers. Anyone who wishes to enhance their website’s performance using Google Analytics should attend this course.

WHAT WILL YOU LEARN?

After the Google Analytics Masterclass course at The MSP Training, the delegates will be able to:

  • Understand the Advanced Web Metrics
  • Understand how to implement Advanced Tracking, Tagging and E-Commerce
  • Analyse visitor data to make measurable improvements to click-through rates and conversions

Enquire Program

Fill in the form below & we'd get back to you.

The information you provide shall be processed by MSP – a professional training organisation. Your data shall be used by a member of staff to contact you regarding your enquiry.

PROGRAM OVERVIEW

With the help of this training, the delegates will able to understand how to use the technical features of Google Analytics so they can get the most of this powerful tool. At the end of the training, the delegates will able to collect credible information relating to the usability of websites.


PROGRAM CONTENT

Overview

  • Architecture and process
  • Intro: the .js file
  • Managing profiles
  • Review: emailing and exporting
  • Advanced filters
  • Case study

Introduction

  • Successful web analytics approaches
  • Creating a data-driven culture

Cookies

  • What is a cookie?
  • The role of a cookie in Google Analytics

Goals and Funnels

  • Dynamic goals
  • Cross-domain tracking
  • Shopping cart funnels
  • RegEx

Advanced Profile/Filter Combos

  • Segmenting traffic
  • Testing
  • Raw Data profiles & other advanced situations

Custom Variables

  • What are custom variables?
  • Working with custom variables
  • Examples of tracking with custom variables

Advanced tracking

  • Marketing campaign tracking
  • Custom segmentation
  • Event tracking
  • Tracking Flash
  • Outbound link tracking
  • Checkout integration
  • Site Search report

Code Customizations

  • 3rd party developed
  • Unsupported techniques and .js additions or modifications

Advanced Reporting

  • Advanced Segments
  • Custom reports

Google Analytics Masterclass training Enquiry

 

Enquire Now


----- OR -------

Reach us at +91 181 504 7001 or info@themsptraining.com for more information.

ABOUT Mumbai

Mumbai